Research on Innovation of Cross-Border E-Commerce Marketing Channels

With the continuous development of economic globalization, links between countries have become increasingly close. support Internet technology, cross-border e-commerce has risen rapidly and a new form international trade. At present, market scale is expanding; infrastructure improving; policy environment well; prospect broad. However, marketing mode single; phenomenon homogeneous services serious, operators are scarce, which difficult to meet diversified needs market. Therefore, we should actively explore channels, innovate methods, speed up construction independent brands, build professional teams, occupy place in fierce competition.